Your gateway should always be anchored by a belief system, worldview, or a way of being in the world. Building your gateway involves exploring the deeper themes behind this worldview that drives you and engages your ideal reader.
Your gateway should become the voice that articulates your reader’s story to the world.
References
Blank, Dan. Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. WeGrowMedia, 2017.