Here is a short guide to using social media as a research tool.
- Set yourself a week or two to do your research.
- Remember to just listen and let go of your assumptions and your own narratives.
- Notice which channels are more popular in your creative field and make a note of it.
- Identify the one or two social media platforms where your mid-level doers are most active on and have the most followers then follow them there.
- After following them, loot at every social media update they share.
- Recognize the practices that work for those in your field.
- See who your mid-level doers follow and who they mention often in their social media feeds.
- See who follows these mid-level doers and who mentions them by searching their @name in the search field for each social network.
When applying what you learn, use a wide range of communication channels and methods as you can.
References
Blank, Dan. Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. WeGrowMedia, 2017.