Education
2010-2010
University of Edinburgh
International Business
2008-2010
The Ohio State University - The Max M. Fisher College of Business
M.B.A., Strategy, Healthcare Management
2004-2008
Denison University
B.S. Biomechanics
Work
December 2010 - Present (5 years 7 months)
Writer and Speaker on Entrepreneurship, Creativity, and Business Strategy
Various Media Outlets
November 2010 - Present (5 years 8 months)
Travel Photographer and Worldwide Adventurer
James Clear Holdings, LLC
January 2011 - January 2014 (3 years 1 month)
Founder and CEO of Passive Panda, Writer on Entrepreneurship and Business Strategy
September 2009 - August 2010 (1 year)
Venture Capital and Entrepreneurship Researcher
Ohio State Center for Entrepreneurship
June 2008 - May 2010 (2 years)
Speaker on Entrepreneurship, Creativity, and Business Strategy
Global Events, Conferences, and Webinars
June 2009 - September 2009 (4 months)
Medical Research, Patient Management, Billing and Finance
Beacon Orthopaedics
6 Months to Full-time Blogger? James Clear Did It
You always have a space in a big market
One theme that binds 5 topics together
Mission: Help people
Pulled the different backgrounds together to make something special
Roundup post (5 part series)
- Main goal: Make connections
Guest post
- Target: 50,000 mark
- A few months
Dedicated landing page
Mainstream Media
Syndication
Just be consistent and create the best content possible
::In big media outlets, look for the people (editors) who write the same thing you want to write about then send an email to the editor::
It’s really important to reach out to people - build connections.
PLAN
Website
Social Media
Guest Posts
Big Media Outlets
What makes a good content?
- Focus on the reader
- People buy results
- They don’t buy ideas
- Think of the underlying desire
- You can’t invent the desire
- Don’t think that simply because something is interesting people have a desire for it
- Work on an existing desire and tackle it in a different way
- Effort matters
- Headlines
- Focus on evergreen content
- Find the right audience
Find one thing that works and repeating that one thing a million times
get out there
Try as many things as possible
If you see something that works
Do more of that
Positioning
- Ex: Derek Halpern
Relationships
- Get to know people in the industry
JAMES CLEAR’S STRATEGY
Dedicated landing page
Guest posting → targeted byline → landing page
Send good and quality traffic
Write quality articles each week → republishing them in different areas [ALTERNATIVE
TO GUEST POSTING]
Post it in your site for 2-3 days
Link back - This article originally appeared in VincentImbat.Com
Freebie
- Curation of best blog posts
- Edit it sometimes
- Update the book once in a while
- Don’t mention something just once
- State the benefit they will get from the thing
- it’s a transaction. Give value.
Delete after 60 days of not reading
There is a difference between a person who signs up and does not read and someone who signed up, read, then stopped reading. 2 weeks remove him.
After someone signs up, send something within the 2 weeks.
1-2x a week
If it’s less that once a week, people forget
Set expectations and meet that
CORBETT’S STRATEGY
Toolbox Model
Blog post whenever you add something in your toolbox
Social Media Accounts
Website
Social Media
Medium
Google+
Media Sites
Huffington Post
Buffer Blog
Quora
Goodreads
Time
Business Insider
Lifehack
The Next Web
Daily Good
US News & World Report
Positively Positive
Psychology Today
New York Observer
Business 2 Community
Greatist
Tech Insider
Market Blog - Envato
High Existence
Wise Bread
James Clear’s Thought Leadership
Be careful on how you spend money.
Learn how to get an audience.
6 months research on how to build an email list.
Write guest posts on already-established blogs.
“I kept telling myself what everyone says about their own work. It’s not good enough. My ideas aren’t fully formulated. I need to get better at marketing before I put out ideas I really care about. But eventually the pain of not doing it became greater than the pain of doing it, and then finally I said to myself, ‘Dude, this is stupid, I just need to put it out there.’”
2012
- James Clear abandoned everything he have built so far, including his 20,000-person email list. He started from scratch.
- Launched JamesClear.com
Simple strategy
- Write every Monday and Thursday
- Have a consistent publishing schedule
- Choose a pace that you can sustain
- Choose a pace slow enough that you have enough time to put together two quality articles per week-8 articles per month, 2-3 are high quality
- Approach editors of sites with much higher traffic and ask them if they were interested in reprinting his work
Visitors
- 1st Month: 780
- Next few months: 5,000-20,000
- 8th Month: 35,000-
- Now: 300,000+ per month
Email Subscribers
- Slow and steady at first
- Then steep month-by-month accumulation
- 6th month: 3,000
- 7th month: 6,000 (turning point) → started spreading content to as many places as possible (Entrepreneur, Lifehacker, Business Insider)
- 8th month: 13,000-
- Now: 100,000
- 67,000+ followers
Blog
- Interlinks-Sign up-Article → Trigger link → mini-series
- After mini-series → paid course-Main call to action: subscribe to my email list
- Simple design, no distractions
Main Product
- Teach first course live
- Then record it for view-on-demand
- With bonus material + downloadable slides
Other Products
- Live Q&A-Speaking (1 per month)-
- Consultant
Mission first, business-second.
- The goal is to talk about stuff you care about. Not build a $10 million business.
James’ blogger mentors in his thank you page
- Leo Babauta
- Chris Guillebeau
- Derek Sivers
- Ramit Sethi
- Tim Ferriss
- Ben Casnocha
- Cal Newport
- Julien Smith
- Corbett Barr
- Adam Baker
- Lewis Howes
- Derek Halpern
- Bj Fogg
- Steve Kamb
- Scott Dinsmore
- Tynan Blank
- Seth Godin
- Chase Reeves
- Nathan Barry
- Brennan Dunn
- Joshua Becker
- Beck Tench
- Charlie Cohen
- James Althucher
- Ryan Holiday
- Noah Kagan
- Josh Kaufman
- Scott Young
- Jon Krohn
- Nir Eyal
- Neville Medhora
- Todd Herman
- Charlie Gilkey
- Ryan Delk
- Sean McCabe
Business people Tim follows in Twitter
- Tim Grahl
- Jonathan Mead
- Jeff Goins
- Paul Jarvis