Since your goal is to have your work impact your reader’s life, you have to bring them there. To do this, you have to open your gateway, find your people, learn where they hangout, and know what resonates with them. With this knowledge you can craft messages that could bring them to your gateway.
References
Blank, Dan. Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. WeGrowMedia, 2017.