- Write a mission statement.
- Write a bio.
- Test your mission statement.
- Find five comps.
- Start with a landmark in your field whose work you feel has some relation to yours.
- Study their category listings.
- Read the reviews for each comp and list patterns.
- Study how the artist describes their work.
- Google each comp: word search, image search, video search to challenge your assumptions.
- Find and befriend guides.
- Make a list of mid-level doers to reach out to.
- Research formal and informal media advocates of the type of work you do.
- Research conferences, events, workshops, and online chats.
- Research podcasts in your field (research the podcaster and the list of people interviewed)
- Research your mid-level doers on every social media channel you can (about two weeks).
- Identify which channels they are most active on and focus on those.
- List the practices that work for them.
- Identify who they follow and mention in their feeds.
- Identify who follows and mentions them in their social media.
- Make a list of mid-level doers to reach out to.
- Show up, observe, and ask questions
- Go to events but talk to the attendees, not the big stars. Ask about them and don’t promote your work.
- Research the people behind the brands that your audience knows and respects.
- Learn how the organization is structured, how many people are within it, and where they are located. Look people up on LinkedIn even people in lower positions.
- Interview people.
- Interview mid-level doers (email, Skype, phone, or in-person meetup).
- Interview the fans of work similar to yours.
- Reach out to people on social media.
- Choose channels based on your research.
- Mix online and offline channels.
- Use both popular and least crowded channels.
- Build a minimalist website.
- Survey ten colleagues and see what their site look like.
- Only show the most essential functions of your website.
- Write in the first person.
- Use social media meaningfully.
- Engage in real conversations.
- Show your purpose and process.
- Celebrate others who care about the same type of work you do.
- Connect with one person at a time.
- Develop a support system.
- Identify collaborators.
- Find formal or informal mentors you can shadow, apprentice with, or meet once per month.
- Use a podcast to build connections in a new field.
- Establish a mastermind group.
- Start a small group mastermind.
- Start a one-on-one mastermind.
- Identify collaborators.
Find your tribe. Read your heroes (philosophical, nature) Serve your tribe.
You only have around 2 weeks of free time every month.
Your priority for those 2 weeks is to be close as possible to your tribe.
- Reading the works of your tribe.
- Writing for your tribe (them and yourself).
- Connecting with my tribe one on one in a deeper level.
Conduct walks
Topics
- doubts
How are you going to create a gateway for someone like you?
Process to share.
- Return to your voice. Your authenticity.