Through much of human history, frugal simplicity was not a choice but a necessity – and since necessary, it was also deemed a moral virtue. But with the advent of industrial capitalism and a consumer society, a system arose that was committed to relentless growth, and with it grew a population (aka ‘the market’) that was enabled and encouraged to buy lots of stuff that, by traditional standards, was surplus to requirements. As a result, there’s a disconnect between the traditional values we have inherited and the consumerist imperatives instilled in us by contemporary culture.
Living simply now strikes many people as simply boring.
Yet there seems to be growing interest, especially among millennials, in rediscovering the benefits of simple living. Some of this might reflect a kind of nostalgia for the pre-industrial or pre-consumerist world, and also sympathy for the moral argument that says that living in a simple manner makes you a better person, by building desirable traits such as frugality, resilience and independence – or a happier person, by promoting peace of mind and good health, and keeping you close to nature.
Our thinking about simplicity and luxury, frugality and extravagance, is fundamentally inconsistent. We condemn extravagance that is wasteful or tasteless and yet we tout monuments of past extravagance, such as the Forbidden City in Beijing or the palace at Versailles, as highly admirable. The truth is that much of what we call ‘culture’ is fuelled by forms of extravagance.
Somewhat paradoxically, then, the case for living simply was most persuasive when most people had little choice but to live that way. The traditional arguments for simple living in effect rationalise a necessity. But the same arguments have less purchase when the life of frugal simplicity is a choice, one way of living among many. Then the philosophy of frugality becomes a hard sell.
That might be about to change, under the influence of two factors: economics and environmentalism. When recession strikes, as it has done recently (revealing inherent instabilities in an economic system committed to unending growth) millions of people suddenly find themselves in circumstances where frugality once again becomes a necessity, and the value of its associated virtues is rediscovered.
These growing inequalities invite a fresh critique of extravagance and waste.
The philosophy of frugal simplicity expresses values and advocates a lifestyle that might be our best hope for reversing these trends and preserving our planet’s fragile ecosystems.
But if our current methods of making, getting, spending and discarding prove unsustainable, then there could come a time – and it might come quite soon – when we are forced towards simplicity. In which case, a venerable tradition will turn out to contain the philosophy of the future.