Most clients are busy people and overhauling their website is a chore.
Stress: The effort we put into our website directly affects the bottomline of the business.
Initial meeting goals:
Understand the purpose of the website
Special needs of the website
What pages we need to make
Vibe of the website
Collaborate on the Hi-Five Conversion Formula
Ask the golden question: When someone comes to your website, what do you want them to do?
Three uses of a website:
Buy
Schedule and appointment
Subscribe
Come to the meeting prepared with three different websites of similar businesses in their space. Then let them go through what they do and don’t want in the sites.
Keep all meeting notes in a shared Google Drive with the client.