Sliders have horrible clickthrough rates. If content is important, it shouldn’t be hidden by a slider

Homepage should answer:

  1. Who are you?
  2. What do you do?
  3. How can you help me?

If you can answer those three questions without scrolling, you’re on your way to creating a positive user experience.

Must have a customer journey.

  • Should funnel your customer to contacting you
  1. How great you are and why they should consider you?
  2. Call to action for conversion

Expectations

  • Logo on the left
  • Footer at the bottom

Hero 3 most important offers: ceramics, workshops Who you are (standout from competition) Testimonials (or reviews, case studies) List of brands you worked with Call to action Footer

References

The Website Architect (Director). (2021, March 21). The Best Homepage Layout In Web Design (Supported by UX). https://www.youtube.com/watch?v=g0db5kA4BfQ