Everyone Can Build a Twitter Audience

Credibility

People will only listen if you have credibility.
How?
- Do something interesting in real life.
- And then describe it to us.
You don’t need to be about one thing.
Build credibility on anything.
You don’t need to imagine your target audience first.
Credibility = Looking at things differently.
Ratchet up the credibility. → Use the audience you built to build more credibility in other places.
- Write about what you went through in life (depression, leaving religion, breakup, tinnitus, Globus) and why you are credible in talking about life.
- Make a list of experiences to write about
Gain credibility by documenting what happened to you.
Write something you went through first-hand. It will build you credibility on that.

Measure of Success

It’s not followers. Even accounts with millions of followers are not succeeding.
Better measure: People wanting to hear what you have to say.
To succeed, you want two things to be happening:
- People getting something from you.
- People getting to know you.
It’s hard to measure.
But you’ll know when success is happening (people start mentioning you, referring you, word-of-mouth).
Engagement metrics are a good proxy, but not perfect.
“Like” is a better metric for engagement (because it has less friction).
Organic reach - how many people are actually seeing your content.

Twitter Funnel

Followerwonk

Make People Find You

Promote your credibility artifact to communities related to your topic.
Use only one call to action.
Reply to other people’s tweets.
- Use TweetDeck.
- Turn on tweet notifications (early replies are advantageous).

Bio

Most important thing:
- Tell me why I should follow you.
Weave in your credibility.
- Pinned tweet one of your artifacts (the most important one, this can be a blog post or try it as a tweet)
- Bio description
Tell me what you’ll tweet about.

Real Name vs Pseudonym

How to Tweet

There are exactly two types of tweets:

Vince Imbat