Research the following:

  • Pricing
  • Product names
  • Products

Focus on customer research:

  • what, when and how often customers want to buy (quantitative data)
  • why they make their decisions (qualitative insights)
  • why customers are currently buying or not buying from you
  • what they may want to purchase from you in the future
  • research current customers by identifying what they are purchasing from you and investigating why

Methods we can use:

  • Customer survey
  • Interviews
  • Analyzing past performance (sales, refunds, and repeat business)

Purpose of customer research:

  • understanding why sales are dropping
  • finding out what customers need
  • finding out what customers want from their relationship with you
  • identifying value you can add to your current products and services
  • building 2 or more distinctive customer segments and profiles that you will target—for example
    • business to consumer (B2C)
    • business to business (B2B)
    • business to government (B2G)
    • customers in certain age ranges or locations
    • customers with certain hobbies or interests.

Conduct regular customer research to refine your knowleedge of them and expand to more customer types.


Employment, S. B. and T. (2022, December 8). Planning and conducting market and customer research [Text]. corporateName=The State of Queensland;